From Vinyl Records to Algorithms: How Streaming and AI are Changing the Music World

Abstract

In the context of rapid digital technology development and the growing influence of algorithmic consumption systems, music is undergoing profound changes in both distribution and artistic expression. This transformation reflects new models of interaction between listener, work, and digital environment, requiring a rethinking of music as an aesthetic experience. The study aimed to examine the impact of digital platforms on the evolution of musical expression as a cultural form, focusing on musical art as an aesthetic practice in the digital age. The methodological basis combined an interdisciplinary approach with musicological and comparative analysis of 50 popular tracks, as well as content analysis. Findings show that digitalization fosters new forms of expression characterized by fragmentation, hyper-personalization, and algorithmic mediation of listening. Analysis of digital soundscapes revealed two dominant structures in contemporary tracks: fragmentary (e.g., “CHIHIRO” by Billie Eilish) and those with an increasing climax (e.g., “Labour” by Paris Paloma). Special attention was given to generative music involving artificial intelligence. Music created wholly or partly by AI is increasingly integrated into digital soundscapes, offering novel compositional and arrangement possibilities. Such generated music enhances experimentation and variability while sparking debates over authorship and emotional authenticity. The study also noted that AI-generated elements are often seamlessly embedded within tracks, making their origin imperceptible to most listeners. The practical significance lies in developing approaches to analyze music as a media and cultural phenomenon undergoing deep evolution under digital influence, contributing to both academic discourse and practical understanding of contemporary musical creativity.